What is ‘buccal fat’?
The rounded, soft jawline that most people are born with is the result of buccal fat, which is located in the midface and lower facial. Its primary purpose is to act as a shock absorber between the buccinator and masseter muscles, which work together to chew food.
Cosmetically, many people opt to have it surgically removed after just one hour because doing so makes them look leaner and more chiselled. Surgeons “make a small incision inside the cheek, below the saliva duct… and gently tug out the buccal fat pad into the mouth,” as Pearlman puts it.
Buccal Fat Removal – The latest trend in Plastic surgery
One reason for its quick rise in popularity is the proliferation of user-generated content online describing the process and its outcomes without adequately addressing the risks and limitations associated with such a long-term change.
A possible contributor to the growing desire for a “narrower, thinner silhouette” is the widespread adoption of “selfie culture,” in which individuals are encouraged to continually examine a distorted image of their physical appearance.
Concerns have been raised about the increasing popularity of dubious plastic surgery procedures among young people, such as buccal fat removal, which is irreversible unlike lip fillers or BBLs.
As people get older, “they lose volume in the mid-face,” as Pearlman puts it. You risk looking haggard and older than you are if you get this procedure done at a young age.
Pearlman claims he only removes buccal fat from individuals over the age of 30 for this reason. Nonetheless, on TikTok, users as young as 21 are recording the process for the world to watch.
Persistent postoperative edoema, hematoma, muscle weakness, and, “occasionally but not unheard of,” damage to the saliva duct if the incision is too high are all things to be aware of, according to Pearlman.
There’s a good reason this face-slimming trend has been trending so heavily recently in your feed. Lea Michele started it all when she shared a selfie earlier this month, prompting rumours on Twitter that she underwent plastic surgery. A tweet with the assertion that she had the treatment received nearly 17,000 likes, and in the comments, other celebrities such as Bella Hadid and Miley Cyrus were mentioned as having also had the procedure. Chrissy Teigen is the only celebrity to have come out and said she had the operation done by Dr. Jason Diamond, and she did so in her Instagram stories last year.
Buccal fat removal has been known for decades, but it is experiencing something of a renaissance in the online world right now. In the 1930s, “the first documented technique was being performed,” as stated by Doshi. However, “its popularity has grown in recent years as more individuals have been interested in cosmetic surgery and in altering their appearance, particularly with the growth of social media and filters.”
How much does buccal fat pad surgery cost?
Ultimately, your decision to have the procedure done depends on whether or not you consult with a board-certified facial plastic surgeon whose aesthetic preferences align with your own. The price can range from $2,000 to $15,000, depending on the clinic, but it could be well worth it if you don’t have many other options for facial sculpting.
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