Avalanche Parent Ava Labs

On Thursday, October 27th, Ava Labs and BLRD, a subsidiary of the Japanese gaming business, revealed their strategic alliance and their intention to release the first Web3 game in 2023.

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GREE is heavily involved in the main Avalanche network and the gaming-specific Subnets. More than a dozen Avalanche validator nodes are under its command. Additionally, GREE is the owner of Avalanche’s native token, AVAX. For any Japanese corporation, this is a watershed moment.

With a history spanning several decades, BLRD has a proven track record of producing hit video games. It has collaborated with a number of major industry heavyweights, including Square Enix, Sega, Konami, and Bandai Namco. BLRD is known for producing games like Naruto and Final Fantasy: Mobile based on popular Japanese anime properties.

In the wake of a decade of developing popular Web2 games, BLRD is moving towards the next generation of interactive content. With its new alliance with Ava Labs, BLRD is set to explode onto the blockchain gaming scene. Technical, commercial, marketing, and ecosystem assistance will all be provided by the Avalanche network to BLRD.

Director of BLRD Eiji Araki said:

The possibilities of the Avalanche network and its ecosystem fascinate me. As we have done with web2 games, we will release a whole new game that fans will love for years to come.

Work on Future Projects Together with Ava Labs

BLRD will collaborate with Ava Labs and the Avalanche Foundation on a number of projects, in addition to game production and distribution on Avalance. This entails combining forces with Blizzard’s Avalanche Fund. Ed Chang weighs in on the subject.

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According to Ava Labs’ Head of Gaming:

GREE has been in the game development business for almost ten years, and their titles have won over players with its classic IP. We’re overjoyed that they’ve decided to work together to strengthen the Avalanche gaming chain and take it to new heights. If GREE wants to become a Web3 gaming giant, Ava Labs has all it needs to do so.

Several DApps have been built on Avalanche, a Layer-1 alternative to Ethereum. In terms of market capitalization, it was among the top 10 cryptocurrencies in 2021.

Source: Google Trend

By Vil Joe

A writer and editor based out of San Francisco, Vil has worked for The Wirecutter, PCWorld, MaximumPC and TechHive. Her work has also appeared on InfoWorld, MacWorld, Details, Apartment Therapy and Broke-Ass Stuart. In her spare time, she takes too many pictures of her cats, watches too much CSI and obsesses over her bullet journal.

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